Multichannel & the nimble retailer
Embracing the shifting challenges of multichannel retailing and staying relevant to the customer
The retail industry has been evolving rapidly ever since the dotcom bubble of the nineties promised an end to the bricks and a complete migration to clicks. What actually happened over the past decade was far more complex and led to the current interest in multichannel relationships with consumers.
A new white paper by Thomas Eggar's retail team moves the debate on. Featuring contributions from multichannel decision makers at some of the UK's leading retailers (including John Lewis, Pets at Home, Snow & Rock and Pret a Manger), the paper provides a real insight into how some of retail's leading lights are addressing the key current issues for multichannel trading.
Download a copy of the paper